Analyze: Powerful Inferences at a Glance
TechQual+ uses a variety of reporting mechanisms to graphically illustrate the results
of the campus assessment. The data may be broken down by a variety of classifications
(faculty, staff, student, major, or by college affiliation) and the resulting graphs
are produced automatically by the TechQual+ web portal. The portal shields
participating campuses away from the complexities of data analysis by producing reports, graphics, and
PDF documents that are ready to be shared with any audience within your institution.
The greatest strength of the TechQual+ approach, is the focus on "zones of tolerance."
End user satisfaction is conceptualized as an evaluation of a technology service
given pre-existing expectations. Each concept is measured by five or six separate
questions. For each question, respondents are asked to specify (on a scale
of 1 to 9) their minimum service level expectation (the lowest level of performance
acceptable to the end user), their desired service level expectation (the level
of service that the end user really wants), and the perceived performance of current
services as related to the minimum and desired service levels. When comparing
the minimum service level to the desired service level, the gap between them constitutes
a "zone of tolerance" that indicates the range of service performance the end user
considers acceptable. In the end, end user satisfaction is measured as a range
of service levels (from low to high) as opposed to a single scaled point.
End users have a variety of different needs and expectations based on their skill
levels, their job responsibilities, and their own unique preferences. By assessing
performance as it relates to a "zone of tolerance," IT organizations are better
able to pinpoint existing service inadequacies while also understanding how those
services are prioritized by the end user community. This approach has been
found to be conceptually valid and reliable and more practical for managers who
seek to prioritize or re-allocate resource levels to best match expectation levels.
Each of these reports is generated automatically for institutions conducting a Higher Education
TechQual+ Assessment. By generating these reports automatically, this project shields technology managers
from the burdens and rigors of conducting data analysis and preparing reports.
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